The use of gamification is a common practice for rallying people behind a cause.
💡Why is it so effective?
Because games make complex topics easy to understand. And because games also strengthen the emotional connection to the message.
🔎 One example – albeit a controversial one – is that of the Trump administration, which has adopted gamification as part of its various campaigns.
With the launch of the ‘White House Arcade’, the Trump administration is using games to communicate its political messages. The results have shown that games help to convey messages effectively and broaden the support base.
Whether or not we agree with Trump’s political views, we must admit that the ‘MAGA’ marketing strategy is one of the most powerful of recent years!
Still hesitating about developing your own educational games? Don’t wait any longer! Take the plunge and discover just how effective games are at getting your messages across!
At Fripouille, we develop bespoke educational games, communication tools and training resources to help you get your messages across. 🎲
