A fun weekend in altitude to raise awareness about sustainability.
The Fripouille team at the Am Stram Gram Festival 2026: Two Days of Games, Laughter and Sustainability
On 11 and 12 July, The Fripouille team had the pleasure of taking part in the Am Stram Gram Festival in Crans-Montana, one of Switzerland’s largest family festivals. Every year, the event welcomes up to 40’000 visitors for a weekend filled with shows, entertainment and activities for children of all ages.
Throughout the weekend, our stand welcomed families from across Switzerland, with children ranging from just a few months old to 14 years of age. It was a wonderful opportunity to introduce them to the Fripouille universe through our playful activities and sustainability games.
Learning Through Play
At Fripouille, we believe that play is one of the most powerful ways to communicate and learn. It sparks curiosity, encourages dialogue and makes complex topics easier to understand through humour and positive experiences.
Over the course of the weekend, we watched children observe, think, cooperate while, most importantly, having fun. Parents naturally joined in, turning each game into a genuine family experience. Moments like these perfectly illustrate our philosophy: people remember messages far better when they experience them than when they simply hear them.
A Positive Approach to Sustainability
Our mission is not to create guilt, but to inspire action. Through our games, we offer a fresh way of talking about sustainability: one that is accessible, engaging and optimistic. The many spontaneous conversations that followed each game reminded us that play creates an open space for discussion and encourages people to learn more.
Seeing so many families leave with smiles on their faces, having discovered new perspectives on everyday sustainability, was undoubtedly the greatest reward of the weekend.
Thank You!
Thank you to the organisers of the Am Stram Gram Festival for their warm welcome and trust, and to all the families who stopped by to play with us. Your curiosity, enthusiasm and laughter are what make our mission so meaningful.
We are proud to have contributed to a weekend filled with discovery, play and meaningful conversations.
See you next year in Crans-Montana!
Learn more about sustainability educational games: https://fripouille.fun
To find out more about the Ams Stram Gram festival: https://am-stram-gram.ch/
